Discussion

The yoghurt delivery women combatting loneliness in Japan

haunter: This is an ad

cubefox: I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.

nephihaha: From the BBC no less. We were just discussing how uncommercial they are.

alephnerd: This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department.Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0][0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA

cubefox: Completely unclear what "submarine article" could mean.

pja: Referencing this PG article: https://paulgraham.com/submarine.html

_delirium: The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?

MagicMoonlight: They probably aren’t even getting paid for it, they’re just falling for shill posts for free.

VLM: 400 yen for a ten pack is more like $2.50 than $5Typical markup in the USA is 100% from wholesaler to retail. Running brick and mortar is very expensive. So if Walgreens were selling this, the wholesale price would be $1.25. I think it reasonable to expect the Yakult Ladies are pulling in the same $1.25 per package that walgreens gets.The key, I think, is "Most of them are self-employed". Its a gig economy idea. You have to eat. If you're walking home from the store anyway (or kids school or on the way home from work or whatever), you may as well deliver packages for $1.25 each on the way home. You're walking home anyway, you may as well make free money on the walk.

rounce: The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system. Although the media output for the UK is non-commercial, it does have commercial operations and interactions though and they are mostly centred around the content produced for overseas consumption. As this post is on the .com domain where the international content exists (and which runs ads), I presume it is part of the paid content side of things.

Aaargh20318: Every time I read an article about people trying to solve the 'loneliness epidemic' I can't help but wonder if we're not trying to solve the wrong problem.Maybe the solution should not be sought in trying to increase social connections but in eliminating our need for social contact. This dependence on other humans has always felt like a flaw to me.Note that I'm not saying that human contact is bad, just that our pathological dependency on it is.

kalterdev: > The thinking child is not antisocial (he is, in fact, the only type of child fit for social relationships). When he develops his first values and conscious convictions, particularly as he approaches adolescence, he feels an intense desire to share them with a friend who would understand him; if frustrated, he feels an acute sense of loneliness. (Loneliness is specifically the experience of this type of child—or adult; it is the experience of those who have something to offer. The emotion that drives conformists to "belong," is not loneliness, but fear—the fear of intellectual independence and responsibility. The thinking child seeks equals; the conformist seeks protectors.)https://aynrandlexicon.com/lexicon/loneliness.html

onlyrealcuzzo: Then, like, what's the point of even being a human instead of a robot?

cjs_ac: From the footer:> This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.

RenThraysk: In the UK, the bbc.com link redirects to bbc.co.uk and the notification footer auto closes before even have a chance to read it.And if it is an ad, doesn't the FTC require it to be labelled as such?

tokyobreakfast: Japanese have lactose intolerance, almost universally.They don't eat yogurt or dairy in general.

wingerlang: [delayed]

ekianjo: Is this a PR piece, with product placement clearly front and center?

rounce: Why would the US FTC have any jurisdiction?

tokai: How come Yakult is a nearly 100 years old Japanese company?Most yogurt cultures reduces lactose content of the milk base during fermentation. Some cultures like the one Yakult uses supports increased lactose digestion in humans. At the same time lactose intolerance is not binary but a spectrum.

jokoon: English is not my main language but this title confuses me

gramie: The annual consumption of ice cream in Japan was 6.7 litres per person in 2021 (compared to 10 litres/person in Canada and 20 litres/person in the U.S.). For all dairy, Japanese people each ate 94 kg in 2022.They eat less dairy, but hardly none. I have heard people say that a scoop of ice cream or a glass of milk each day is not a problem, but more can be. Intolerance also seems to increase with age, so younger people can consume more dairy.A 1975 study in Japan puts intolerance (unable to drink 200ml of milk comfortably) at 19% of the population. I would suspect that massive exposure over the past 50 years has lowered that percentage significantly.

RenThraysk: Because of US audience.There was a case where UK based influencer got into FTC trouble for the CSGO Lotto gambling site. He was promoting it without disclosing he had a stake in the site.

umanwizard: The first line is true, the second line is false.Lactose intolerance is not absolute.

umanwizard: > The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system.How is that different from being state-funded? Everything state-funded is paid for by the general public, through taxes. That's part of what being a state is: an organization that forces people to pay taxes and directs them to various programs.Are you claiming that the TV license fee isn't a tax? It's money that the state makes you pay so that it can fund something.

sa-code: What’s there to live for otherwise? Can you flesh this idea out more?

Aaargh20318: There are plenty of things to live for, but that’s not even the point. There is a difference between choosing to be social and having to be social because you will get depressed if you aren’t.I think this need for social interaction is harmful. We did see this in action during the COVID pandemic. So many people who weren’t able to abide by a short lockdown. Lives were lost due to our pathological need for social interaction.Imagine how many communicable deceases we could eliminate by simply having a 3 month lockdown every other year.

nephihaha: The BBC is a state broadcaster which claims to be autonomous, but that doesn't apply when it comes to foreign policy or the royal family.

fsckboy: >Every time I read an article about people trying to solve the 'loneliness epidemic...you're reading the title wrong, they aren't "trying to solve the loneliness epidemic," they are trying to sell yogurt at a profit. In so doing, their sales force is ameliorating some of the loneliness their clients feel as a side effect. You could say that they are monetizing loneliness if that's the reason people are buying their products, for the visits and not for the yogurt.

MattGaiser: It would be up to you. These people who are lonely otherwise have lives.

Aaargh20318: To learn, to create, to grow? None of these things necessarily involve other humans.

cubefox: > The BBC is not state funded, it's a public broadcaster primarily funded by the general public, via the (admittedly outdated) TV licence fee system.If the fee is mandatory, it works similar to a tax, in which case it would be more correct than incorrect to say the BBC is state funded.

neilv: Techbros are thinking: "Don't eliminate their need! They need a subscription AI app!"

qingcharles: Daily AI conversations for seniors: (there are a few of these products...)https://intouch.family/en

Tepix: But why if no-one is around to see it, admire it, comment on it, use it?

jatari: Nothing wrong with being a robot.

nobodyandproud: https://fablesofaesop.com/the-fox-who-lost-his-tail.html

qingcharles: Yakult is a Japanese company? I always assumed from the name it came from mainland Europe somewhere. They did a Häagen-Dazs on me. Especially as the Japanese often come up with Western names like this that aren't even spellable in kana.

nephihaha: The state has changed it from a criminal offence to a civil one. They also have to apply for a warrant to enter a home which takes time is legally difficult.The enforcers work for neither the BBC nor the government but are subcontracted out.

kelipso: This is the kind of detached from humanity viewpoint that I come to hacker news for. Keep it up.

swed420: I mean, the first part of their comment got my hopes up:> Every time I read an article about people trying to solve the 'loneliness epidemic' I can't help but wonder if we're not trying to solve the wrong problem.But then I realized we differed on what the root problem/solution were.What economic/social forces are making it so that the elderly get their emotional needs met through gig workers instead of their own families?Another point the article doesn't mention is the emotional toll this likely has on the workers. Having once worked a role where I regularly helped the elderly and got to know the same individuals over some years, it was a constant churn of disappointment when they'd inevitably die.

TaupeRanger: Absolutely wrong, of course. At the risk of engaging with apparent rage bait: social interaction is one type of human yearning. So are learning, creating, and growing. Each of them requires other humans. Learning requires studying the knowledge created by other humans. Creating requires materials and methods created by other humans. Growing requires learning, so by extension, other humans.